Devils Lips started with one person's search for natural ways to support an evening wind-down routine during a genuinely stressful stretch of life. "I was looking for natural ways to support my evening routine, and CBD wellness products became part of how I got there," is how our founder Benny describes it. That's a personal wellness experience — not a medical treatment, and we've never claimed otherwise.
Devils Lips was founded in Phoenix, Arizona, in 2019, as a family effort from day one. Building a brand rooted in Arizona — sourcing, formulating, and quality-checking close to home — was part of the mission from the start, not an afterthought.
The market was moving faster than the regulations around it. A lot of brands made calls that looked fine at the time but carried real long-term compliance risk. We decided to wait until we could do this right rather than build on shaky ground.
Now, with clear 2026 federal hemp standards in place, we're back — fully compliant, and built around CBD isolate from the ground up.
CBD isolate only. A Certificate of Analysis for every batch. Zero THC, verified. We won't sell a product we haven't personally verified against that standard.
Devils Lips is a family business, Arizona made, and built to last. As we bring inventory back online, that hasn't changed — read more about how we get there on our Compliance page.